Economic turmoil over the past few years has severely impacted business investment. Businesses large and small are evaluating Web2.0 opportunities to understand the possible benefit. The question becomes: How do you make any money with this stuff? BoomBoat’s ShrinkRay Business Applications are specifically designed to answer this question.
We’ve spent several years working with key industry partners, creating Web2.0 solutions that produce compelling value for some of the largest enterprises. I think a key insight from our work is how powerful these solutions are, and more importantly, how well they scale to companies of all sizes. There is a very good opportunity for companies and organizations of all sizes to leverage these technologies for lasting business advantage. New sales channels to new and undiscovered customers are waiting. All it takes is an affordable solution that harnesses the technologies into a simple solution that can quickly and effectively deliver the key capabilities.
Take a look at what’s happening right now. Here are some trends driving Internet evolution. To a large extent these are shaping the opportunities to derive business value and are the motivation behind the ShrinkRay Business Application Suite:
Even now, Internet marketing success determines market opportunity for any business. Search engine marketing via keywords is a key mechanism to gain customers. Customers gained by website discovery must be able to connect and convert to a sale.
- The Internet will soon be predominantly mobile. Within 5 years, the majority of web usage worldwide will be mobile, 43% of houses in North America have broadband internet access. Already at 60% North American Mobile penetration: more people have broadband access via phones than PC’s! Mobile phone penetration is above 100% in many European countries and still rising!
- Furthermore, web technology advances will make many transactions easier on mobile devices than PC’s. Via ‘widgetisation’– Mobiles now support voice & other Mashups and are able to do many things PC’s can’t! Mashups (interactive Web applications) can now include voice services – PC’s don’t have built-in phones!
- Mobile apps provide real world context (location, interests & surroundings) via device capabilities that PC’s can’t. Widgetisation – now delivers seamless experiences across a wide array of mobiles. Mobile web commerce will flourish because these new services and capabilities will make many transactions easier to do on a phone than on a PC!
- Web commerce micro-applications (like the ShrinkRay Business Applications suite) will allow businesses to instantly upgrade websites with low-cost integrated electronic/voice mobile & PC services.
