Toronto (Ontario), May 4, 2010 – BlueRush Media Group Corp. (TSX-V: BTV), is excited to announce the launch of its digital mobile platform that provides full capabilities over a wide range of mobile
devices – in a cost-effective way.
The “DIGITAL RUSH” platform will enable our clients to deliver mobile video across a wide range of mobile devices. Through “Digital Rush”, organizations can also easily distribute videos on the most commonly used SmartPhone devices, like the Blackberry and the iPhone. This platform also has the added benefit of recognizing the type of device accessing the content and serving it up in the optimal format to ensure a positive experience for the viewer.
In conjunction with this new offering, BlueRush also entered into a strategic partnership with BoomBoat Inc. to provide a quick-to-market mobile site and application service by incorporating its ShrinkRay technology into the DIGITAL RUSH Platform. This extension of the BlueRush DIGITAL RUSH platform will enable companies of all sizes to be quick to market in offering mobile sites, coupons and transactional capabilities. Companies like ING DIRECT and RBC are already using ShrinkRay to serve up millions of mobile page views in fully transaction mobile sites.
“Originally we started developing the BlueRush Mobile Platform to facilitate the delivery of web videos over mobile devices”, says Larry Lubin, President of BlueRush. “But once we were able to marry this capability with the ability to provide a turnkey mobile site creation tool by leveraging BoomBoat, we decided to take the Platform to the next level. This has given us a unique edge in our market space. The mobile market is expanding rapidly and the addition of this platform will ensure our clients can take advantage of the opportunities to extend their reach and increase engagement. We see this as a significant opportunity to increase revenues and develop a recurring revenue model.
“We are excited to work with the BlueRush team; they are leaders in the design and delivery of engaging rich media to on-line businesses”, says Jeff Turner, co-founder of BoomBoat. “Our strategic partnership with BlueRush will help us further our technology and grow our revenue.”
BlueRush is currently leveraging its Mobile Platform for work with its Financial Services and Pharmaceutical clients to help them deliver their marketing programs and sales applications via the mobile channel.
About BlueRush
BlueRush is a full service digital marketing firm that incorporates sight, sound, and motion to engage viewers and get them to take action. With deep expertise in financial services and healthcare, BlueRush focuses on developing online marketing solutions using Rich Media and Web 2.0 technologies designed to be distributed across the Internet, e-Newsletters, iPods/MP3 Players, Mobile Phones, Digital Signs and In-store Kiosks.
In a world that is increasingly dependent on the web, BlueRush will now help firms align their marketing and web strategies, and create a distinct competitive advantage. For more information visit: http://www.bluerush.ca or contact 416.203.0618 ext 222.
About BoomBoatBoomBoat Inc. – Established 2001 – Leverages extensive capabilities in Open Source technologies, we are Mobile Web and Web 2.0 technologies experts and providers of packaged and custom solutions to fortune 1000 companies. BoomBoat’s proprietary ShrinkRay Service is a powerful tool to build mobile applications and web 2.0 widgets. It is a Device Management System (DMS) and an Application Toolkit that is customized to suit your business and marketing goals. For more information about BoomBoat and ShrinkRay visit: http://www.boomboat.com.
Tiana Tam
BlueRush
416-203-0618
tiana@bluerush.ca
The information in this news release includes certain information and statements about management’s view of future events, expectations, plans and prospects that constitute forward looking statements. These statements are based upon assumptions that are subject to significant risks and uncertainties. Because of these risks and uncertainties and as a result of a variety of factors, the actual results, expectations, achievements or performance may differ materially from those anticipated and indicated by these forward looking statements. Although Mooncor believes that the expectations reflected in forward looking statements are reasonable, it can give no assurances that the expectations of any forward looking statements will prove to be correct. Except as required by law,Mooncor disclaims any intention and assumes no obligation to update or revise any forward looking statements to reflect actual results, whether as a result of new information, future events, changes in assumptions, changes in factors affecting such forward looking statements or otherwise.
Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
